Famously founded back in the year of 1977 as a means to bypass the nightgowns that were then in fashion, today Victoria’s Secret is the largest retailer of women’s lingerie in America. Alongside lingerie and womenswear, it is also a designer, manufacturer as well as a marketer of beauty products.In the late 1960s, Roy Raymond was uncomfortable at the prospect of having to purchase lingerie from a departmental store. This is what led to Roy Raymond and his wife Gaye Raymond first founding Victoria’s Secret. The story behind the name chosen goes to say that “Victoria” was chosen after Queen Victoria of UK and “secret” was the secret of what was underneath clothes. It made a whopping $500,000 in the very first year. By the year 2006, it had 1000 stores all across the US. Their operations are divided into three different categories namely the Victoria’s Secret Stores, Victoria’s Secret Direct which are for catalogue, online operations and finally, Victoria’s Secret Beauty which is the line for their cosmetics and bathing products. Their business is conducted in the retail formats of general, apparel stores. One very famous offshoot of this brand is the Victoria’s Secret Fashion Show- a spectacle that garners viewers by the millions. Famous models such as Tyra Banks, Heidi Klum, Gisele Bundchen to name a few, are known to walk the ramp wearing Victoria’s Secret lingerie. This fashion show which started back in 1995 with a meagre $120,000 as the budget has now crossed over $12 million.
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