Tillys is a leading speciality retailer of casual apparel, footwear and accessories for young men and women, boys and girls with a wide range of iconic global, emerging, and proprietary brands centred around an active and social lifestyle. Tillys primarily sells clothing, shoes, and accessories for various active lifestyles including lounging, surfing, snowboarding, and skateboarding along with other active sports such as motocross. Among the brands sold in Tillys are Adidas, Billabong, DC Shoes, Fox, Element, Famous Stars and Straps, Elwood, Hurley, Vans, Nike SB, O’Neil, Quicksilver, RVCA, and Volcom, as well as an extensive selection of Levi’s. They are also known for selling store brands such as Blue Crown, Micros and RSQ. Tillys considers its relationship with its customers as something of primary importance and thus is very alert in seeking all and every opportunity to interact with and possibly, be a part of their daily activities. To achieve this goal Tillys supports and participates in various academic, art, and athletic events and activities at both school and university levels.Tilly’s stores are situated both in traditional outdoor shopping centres, as well as in shopping malls. Due to their size, which exceeds the general average store size, Tilly’s locations in malls usually take up more than one, i.e., two or three store spaces.Originally known as World of Jeans and Tops and Tilly’s, the now Tillys has its headquarters in Irvine, California and currently operates 222 stores in total, including three RSQ pop-up stores, across 31 states, as of 2018. The company opened its first store in 1982 in Southern California.