Sephora is a Paris, France-based multinational chain of beauty and personal care stores founded in Paris in 1969. Sephora offers beauty products including skincare, cosmetics, fragrance, body, nail colour, and haircare, featuring nearly 300 brands, along with its own private label. As of 1997, Sephora is owned by luxury goods conglomerate LVMH. The Sephora logo is a white “S”-shaped elongated flame against a black background. Dominique Mandonnaud, the founder himself, is credited for Sephora’s unique “assisted self-service” sales experience, which was starkly different from the then-typical retail models for cosmetics, by encouraging and enabling customers to try products in-store before purchase. Sephora inaugurated its online store to the U.S. in 1999, followed by Canada in 2003. Sephora currently operates over 2,300 stores in 33 countries across the world, generating a revenue of over an estimated $4 billion as of 2013. As of September 2013, the Sephora at Champs Élysées in Paris, France, accounts for a footfall of over six million people a year.Sephora features a huge selection of beauty products from more than a staggering 100 brands such as Anastasia Beverly Hills, Make Up For Ever, NARS Cosmetics, Too Faced Cosmetics, Urban Decay, Benefit Cosmetics, Amazing Cosmetics, First Aid Beauty, Lancôme Cosmetics, Sunday Riley Skincare, philosophy, YSL Beauty by Yves Saint Laurent, Kat Von D, Tatcha, Huda Beauty, and Bobbi Brown Cosmetics. Sephora also features its own skincare, makeup, beauty tools and accessories. Packaging for the line displays the company’s elongated flame logo in standard black print.In 2013, the company launched fragrance collections with Mary-Kate and Ashley Olsen, marketed as Elizabeth and James, and a makeup line with Marc Jacobs.
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