Recreational Equipment, Inc., also commonly known as REI, is an American retail and outdoor recreation services corporation. It is organized as a consumer co-operative. REI sells all kinds of sporting goods, camping gear, travel equipment, and clothing. It also offers outdoor services such as outdoor-oriented vacations and courses.REI’s ownership is shared among members, who each hold a single voting share. Members are entitled to a patronage dividend.Clothing, particularly clothes for casual sports, also became a greater part of the company’s product line. Although the company remained a co-operative, providing special services to its members, REI has diversified its offerings into global adventure vacations through the REI Adventures branch, which began in the year 1987. REI Adventures offers vacations for enthusiastic travellers all over the world.In 2006, REI started the Outdoor School in selected places. The Outdoor School is a series of day outings in the local area and in-store classes. It includes mountain biking, road biking, kayaking, backpacking, rock climbing, outdoor photography, family hiking, snowshoeing and others.REI employs over 11,000 people, most of them in the stores, many of whom work there are part-time. The employees receive discounts on merchandise, may be eligible for free or discounted outdoor classes, and also receive a “Yay day” pass, entitling them to spend up to 6 hours outdoors for pay. REI has been ranked in the top 100 Companies to Work for in the United States by Fortune since 1998, which has earned it the place in the Fortune “Hall of Fame”.Its flagship stores are in many places such as Cascade, Seattle, Washington; Bloomington, Minnesota; Washington, DC; New York City; and Denver, Colorado. It has its distribution centres in Sumner, Washington; Bedford, Pennsylvania; and Goodyear, Arizona.
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