Reebok

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Reebok is a global athletic footwear and apparel company, operating as a subsidiary of German sports giant Adidas since 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship, CrossFit, Spartan Race, and Yuen Lui Studios.In 1958, Reebok was established as a companion company to J.W. Foster and Sons, founded in 1895 in Bolton, Lancashire, England. From 1958 until 1986, Reebok apparel featured a Union Jack. They still use the Union Jack in many of their classics. The company’s global headquarters are located in Canton, Massachusetts, the U.S. with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City.In November 2016, Reebok announced they would be moving their headquarters location to Boston. The reasons for the move, according to the company, is to be located in an urban environment that is more desirable to millennial workers and to “clarify the roles” of United States offices. The move is set to be complete in the fall of 2018.In 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father’s sweet shop in Bolton, England, and designed some of the earliest spiked running shoes. After his ideas progressed, he founded his business ‘J.W. Foster’ in 1900, later he joined with his sons and changed the company name to J.W. Foster and Sons. Foster opened a small factory called Olympic Works and gradually became famous among athletes for his “running pumps”. For pioneering the use of spikes, the company’s revolutionary running pumps appear in the book, Golden Kicks: The Shoes that changed Sport. The company began distributing shoes across the United Kingdom which were worn by British athletes. They were made famous by 100m Olympic champion Harold Abrahams (who would be immortalized in the Oscar-winning film Chariots of Fire) in the 1924 Summer Olympics held in Paris.

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6 months ago
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7 months ago
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7 months ago
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