Ralph Lauren Corporation , A corporation producing and offering a wide range of products . It includes mid-range to luxury fashion products. They are very well known for the clothing, marketing and distribution of the major products in four categories: apparel, home, accessories, and fragrances. Polo Ralph Lauren, Ralph Lauren Collection, Lauren Ralph Lauren, Double RL, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, Chaps, and Club Monaco are some of the company’s brands. . It’s headquarters is in New York City. It was founded in 1967 by American fashion designer Ralph Lauren.In 1967 The Ralph Lauren Corporation first started with men’s ties. At 28 years-old, Lauren had worked for the tie manufacturer, Beau Brummell. He later on, persistently persuaded the company’s president to let him start his own line. Based on his interests in sports, Lauren named his first full line of menswear ‘Polo’ in 1968. He decides to work out of a single “drawer” from a showroom in the Empire State Building and he would make deliveries to stores himself.The Manhattan department store Bloomingdale’s sold Lauren’s men line exclusively in 1969.. It was the first time in history that Bloomingdale’s decided to give a designer his own in-store shop. Ralph Lauren Corporation thereafter launched a line of tailored shirts for women, which introduced the Polo player emblem, appearing on the shirt cuff. The first full women’s collection was launched the very next year in 1971.1972 marked the opening of Ralph Lauren’s store on Rodeo Drive in Beverly Hills, California, his first freestanding store.In 1977 Ralph Lauren Corporation introduced a signature cotton mesh Polo shirt in various colours. Featuring the polo player logo on the chest portion of the t-shirt or shirt, the shirt has become emblematic of the preppy look—one of Lauren’s signature style. Lauren for women, and Polo the men’s cologne. Ralph Lauren , a designer first time introduced two fragrances – one for men and one for women – simultaneously.
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