Founded back in the year of 1983 by David Chu, a renowned clothing designer, Nautica is a famous apparel brand. It is a semi-premium brand of Authentic Brands Group. They feature products for women, men, children and include items such as apparel, watches, shoes, accessories etc. In the year of 1994, Nautica was purchased by State-O-Maine (an apparel company based in New York) for stock and cash. They subsequently changed their name to Nautica in the year of 1994. 2003 saw the purchase of Nautica yet again- this time by VF Corporation. The name of the brand is derived from the Latin word Nauticus. This word is subsequently a derivation of the Greek work ναυτικός meaning for naval. The word in the Italian language (nautica) means seamanship. Nautica has stiff competition in the apparel market nowadays. Alongside Ralph Lauren Corporation’s Chaps brand and the brand Izod, on the lower end, their high-end competitors include Polo Ralph Lauren (Blue Label), Tommy Hilfiger, Calvin Klein amongst others. Their pricing usually lies between premium and middle ranged. April of the year of 2018 saw the sale of Nautica to Authentic Brands Group from VF Corporation. Today, this leading lifestyle brand for women, men and children alike, is one of the most commonly recognized American brands- not only in the US but also in the entire world. They have over 35 categories for their customers to pick from, they are available in 65 countries or more, they are known to have 72 stores in the US, 291, internationally and 1,400 worldwide.
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