An American brand renowned for their denim products, Levi’s is a clothing company that is known all across the world. It was founded back in the May of 1853 in San Francisco by Levi Strauss, a German immigrant, who wished then to open on the West coast, a branch of the dry goods business that his brother had opened in New York. The famous Levi’s Plaza is the company’s corporate headquarter in San Francisco. It was back in the 1920s, that modern jeans first began to appear. However, the jeans sales were restricted to a specific stratum of working people such as lumberjacks, railroad workers and cowboys. Come World War II, blue jeans were named a commodity absolutely essential. The1950s and 1980s were when these jeans became increasingly popular amongst the youth which included the hippies, mods, greasers etc. Their products include a variety of items such as jeans, trousers, skirts, shorts. Apart from these, they offer their customers, shoes, accessories, underwear, socks, overalls, jumpsuits, dresses, belts, jackets etc. Levi’s is known to have been worn by a variety of people- from Nobel Prize recipients to miners! Albert Einstein himself was known to sport a leather jacket that was made by Levi Strauss & Co back in the 1930s. Only recently, this famous jacket was sold for a whopping 110,500 euros at auction house Christie’s. As of 2013, they are known to employ over 15,000 employees and the revenue they bring in is that of a grand total of $4.553 billion (as per a 2016 survey).
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