Adorama Camera, Inc is a camera and filmequipment store established in 1979 and located in New York City. Adorama also holds an online retail operation and in 2003 formed a sales alliance with Amazon.com with a deal to broaden Amazon’s selection of camera products and accessories. Amateur and professional photographers heavily use Adorama’s online photo lab services for their digital prints. In 2005, Forbes, Adorama was titled as the “Best of the Web” review, praising both the camera equipment seller’s product selection and its dedication with respect to educating photographers on how to elevate their skills, through the Adorama Learning Center. In May 2007, two major professional photo equipment suppliers in New York City were reviewed by Zagat: Adorama and B&H Photo Video. Regarding Adorama, Zagat wrote that the store is a “legendary” Flatiron “gem” that “has everything” new or used “for beginners and professional photographers.